Appleton International Airport delivers their message with Brilliant and Samsung
Appleton Int'l Airport - ATW
Brilliant is excited to be a part of the coming Elevate expansion project.
Learn MoreBrilliant has proudly been the trusted partner for delivering efficient, scalable, and cost-effective digital signage at Appleton International Airport since 2018. Leveraging Samsung’s MagicInfo platform, the airport enjoys unparalleled flexibility, seamlessly integrating virtually any combination of displays in various orientations or groupings to optimize communication. Our consulting services go beyond implementation. From crafting creative content concepts to determining the ideal display configurations, we help the airport maximize the impact of its signage network. Additionally, we provide proof-of-playout reporting for advertisers, ensuring transparency and measurable results. With a strong background in content creation and video production, we streamline workflows, keeping them simple and effective. For businesses looking to advertise on the airport’s signage network, we also offer expert guidance and support, making it easy to connect with travelers in a meaningful way.
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Project Benefits
• Scalable Digital Signage: A cost-effective solution that delivers content to any combination of displays, regardless of size, orientation, or layout, making it adaptable for future needs.
• Efficient Content Publishing: Streamlined workflow ensures quick and easy content updates, reducing labor costs and saving time.
• Customizable User Permissions: Supports a flexible system for managing users and groups with tailored access to content creation, scheduling, and publishing workflows.
• Centralized Management Tools: Provides key features like virtual remote control, real-time content previews, and batch firmware updates, all accessible from a single, easy-to-use interface.
• Flexible Hardware Integration: System-on-Chip (SoC) hardware supports multiple signage platforms, ensuring compatibility with a wide range of solutions and future upgrades.
• Simplified Maintenance: Easy-to-use licensing tools make replacing players or displays seamless, minimizing downtime and maximizing efficiency.
Appleton International Airport required a scalable digital signage system to support a wide variety of display configurations in multiple orientations while maintaining a secure, easy-to-manage installation process. The system needed to be simple for airport staff to administer, especially since most content comes from external agencies and sources. It also had to be easy for us, as their partner, to provide ongoing support for content publishing, configuration, and integration with advertising partners.
Key priorities included support for commonly used signage assets like photos and videos, along with a straightforward approach to managing displays, hardware, servers, and software licensing. The system also had to operate cost-effectively and reliably 24/7.
With our expertise in digital signage, audiovisual hardware, and digital content management, the airport knew they had a partner capable of building, installing, and supporting this system for years to come. As the airport expands, we are excited to continue our partnership and are already working on innovative solutions for their 2025 expansion, leveraging the latest advancements in technology to meet their evolving needs.
Project Partner Highlights
Hire the Best
Innovative AV design
Our designs leverage the full feature set of the equipment we specify with forward thinking design for scalability and a sound investment.
Advanced technology and transparent documentation
We implement the latest advancements in tech while providing the most stable performance. Our collaborative documentation helps you understand every aspect of your project.
User-centric, forward-thinking design
Our very own Brand-Aware Extended Control™ is the most intuitive, accessible, and scalable user experience for AV - period.
Sensible integration
Nothing over built. Nothing under specified. Simply the most sensible approach toward all aspects of an integration.
